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Certainly! Here is a translation of Tmall beauty industry da

04. December 2024
In the bustling world of e-commerce, the beauty industry on Tmall has witnessed exponential growth,

In the bustling world of e-commerce, the beauty industry on Tmall has witnessed exponential growth, captivating both consumers and industry experts. The numbers tell a compelling story of consumer preferences, market trends, and the potential for future expansion.

Consumer Engagement

The beauty sector on Tmall has seen a significant surge in consumer engagement. According to recent data, the platform has experienced a 25% increase in active users over the past year. This surge is attributed to the convenience of shopping from home, the vast array of products available, and the seamless user experience provided by Tmall. The average time spent on the beauty category has also increased by 15%, indicating a growing interest in beauty products and a willingness to explore new offerings.

Product Diversity

Tmall's beauty section boasts an impressive variety of products that cater to diverse consumer needs. From skincare to makeup, hair care to fragrances, the platform offers over 100,000 unique beauty products. This diversity has led to a 30% increase in the average order value, as customers are able to find exactly what they need, often in bundled packages that offer better value.

Sales Growth

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